The Tyrolean crystal manufacturer Swarovski displays its rich product range in the areas of jewelery, fashion, accessories, interiors, design, optics and world-famous figurines on a total area of 1,200 m² spread over three floors. Countless precious items made from and with crystal by Swarovski set the hearts of collectors and crystal fans racing. Swarovski is the world's leading manufacturer of precision-cut crystals, which are used in the worlds of fashion and jewelry, lighting, architecture and interior design.

However, there is much more to the Swarovski Crystal Worlds than just impressive products. Equally spectacular is the building's façade, which creates a sparkling eye-catcher for this Viennese shopping street in the form of crystal lighting modules fitted with LEDs. Installations by world-famous artists are presented in display windows and in glass cubes that project far out into the street. The concept continues inside with installations that draw attention to themselves with light, glass and mirrors.