The fashion of Sisi Vienna combines old traditions, without appearing old-fashioned or kitsch. High-quality fashion by Austrian fashion designers and brands is sold in this exclusive boutique. Designers like Ulrike Seebacher, known for their avant-garde and modern traditional costume fashion, are as much as part of the range as items by traditional clothing houses, Mothwurf, Wallmann and Geiger. The hats come from Bad Ischl milliner, Franz Bittner, the jewelry from Sonnleitner. The charming ambience of the shop was developed by well-known architect, Gregor Eichinger.